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15 Thematic Stores You Must Visit on Broadway

Themed stores on Broadway, New York, are a vibrant and diverse hub brimming with unique shops that offer unforgettable experiences. Whether you’re a fan of collectibles, quirky souvenirs, or exclusive items, this city has something for everyone. If you’re planning a visit, you won’t want to miss exploring the incredible variety of themed stores on Broadway and its surrounding areas. From iconic comic book shops to kitchenware boutiques with character, these stores are more than just places to shop—they’re destinations in themselves. Here’s a guide to 15 must-see themed stores on Broadway, where you’ll discover one-of-a-kind treasures and experience NYC’s creative spirit firsthand.

1. FAO Schwarz

Exterior of FAO Schwarz toy store in New York City
FAO Schwarz 2024

Located at 30 Rockefeller Plaza, New York, NY 10111, FAO Schwarz is one of New York’s most iconic toy stores, known for its giant piano and a wide selection of exclusive, unique toys.
For a more in-depth look at FAO Schwarz and what to expect when visiting, check out our guide to FAO Schwarz.

[View on Maps]

2. Nintendo Store

Located at 10 Rockefeller Plaza, New York, NY 10020, the Nintendo Store is a must-visit destination for video game enthusiasts. It offers a wide range of Nintendo products, from consoles and games to exclusive merchandise. [View on Maps]

3.- Midtown Comics – Best Comics-Themed Store in NY

Exterior view of Themed Store Midtown Comics in Broadway

Midtown Comics is a must-visit comic book store in New York, with several locations in Manhattan. You’ll find a wide selection of comics, graphic novels, and collectibles you won’t want to miss.

  • Midtown Comics Downtown at 64 Fulton Street, corner of Gold Street, New York, NY 10038. View on Maps
  • Midtown Comics Times Square at 200 W 40th Street, corner of 7th Avenue, New York, NY 10018. View on Maps
  • Midtown Comics Grand Central at 459 Lexington Ave, New York, NY 10017. View on Maps

The stores feature a vast selection of comic books, graphic novels, and pop culture merchandise.

4. LEGO Store en Nueva York

LEGO Store at Rockefeller Center

Location: 636 Fifth Avenue, New York

Located in Rockefeller Center, this store provides an interactive experience for all ages, featuring themed sets and architectural models of New York City.
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LEGO Store in the Flatiron District

Location: 200 Fifth Avenue, New York

Situated near the Flatiron Building, this store also offers a vast selection of LEGO products and activities for visitors.

Both stores are popular destinations for LEGO enthusiasts and provide unique experiences in the city.

5. NBA Store

NBA store at 5th avenue - One Themed stores on Broadway

Located at 545 5th Avenue, the NBA Store is a must-visit for basketball fans. It offers a wide range of official NBA products, from apparel and footwear to exclusive gear. It’s a place you can’t miss in NYC.

[Location on Maps]

6. Fishs Eddy

Located at 889 Broadway, New York, NY 10003.

Fishs Eddy is a specialty store offering unique and original kitchenware. It’s the perfect spot to find one-of-a-kind kitchen utensils and accessories

[View on Maps]

7. American Girl Place – One of the Best Themed Stores on Broadway

Located at 75 Rockefeller Plaza, Floor 1, New York, NY 10019.

This store is a dream come true for American Girl doll enthusiasts, offering a wide selection of personalized dolls, accessories, and themed experiences that delight both kids and adults.

[View on Maps]

8. Forbidden Planet

Located at 832 Broadway, New York, NY 10003,

Forbidden Planet is a specialty store offering comics, action figures, and all things science fiction. It’s the perfect destination for collectors and genre fans.

[View on Maps]

9. Disney Store

Located at 1540 Broadway, New York, NY 10036. In the heart of Times Square, the Disney Store is a magical place where you can find a wide variety of Disney products, from toys and clothing to exclusive souvenirs. [View on Maps]

10 Harry Potter New York – The Ultimate Wizarding Store in NYC

Located at 935 Broadway, New York, NY 10010. This store offers an immersive experience into the world of Harry Potter. You can find a wide range of themed products, from magic wands to clothing and accessories inspired by the saga. [View on Maps]

11. M&M's World

This store is a paradise for chocolate lovers. You can customize your own M&M’s, enjoy exclusive merchandise, and explore its colorful themed floors.

Location: 1600 Broadway, New York

12. Hershey’s Chocolate World

Ideal for chocolate lovers of Hershey’s. It offers a wide variety of products and interactive experiences related to the world of cocoa. Location: 20 Times Square, 701 7th Ave, New York, NY 10036

13. The Strand Bookstore Kiosk

This iconic bookstore offers a curated selection of books and literary souvenirs right in the heart of Times Square. Location: 828 Broadway, New York, NY 10003

14. Muji

Known for its minimalist design, this Japanese store offers functional products ranging from clothing and stationery to home goods. Location: 455 Broadway, New York, NY 10013

15. Uniqlo

Uniqlo offers modern, affordable Japanese fashion. It’s a perfect place to find quality basic and functional clothing. With several locations:

Looking for more themed stores on Broadway, New York?

In addition to the 15 must-visit themed stores on Broadway, New York, and its surroundings, there are many more unique themed stores on Broadway to discover. Some of the most interesting include:
  1. The Museum of Modern Art (MoMA) Design Store If you’re a fan of art and design, the MoMA store (at 11 West 53rd Street) is the perfect place to find products inspired by contemporary artists’ works.
  2. Ripley’s Believe It or Not! Times Square Located at 234 West 42nd Street, this venue offers an interactive experience with curious and astonishing exhibits for all ages.
  3. Build-A-Bear Workshop Located at 1540 Broadway, this store allows visitors to create their own stuffed bear, choosing clothes, accessories, and sounds to their liking.
  4. Superdry Located at 510 Broadway, Superdry offers British street-style fashion with a wide range of casual and sportswear for all tastes.
  5. The NHL Store For hockey fans, the NHL Store at 1185 6th Ave is a must-visit. You’ll find official products from all North American hockey teams and leagues.
  6. Apple Store – Fifth Avenue One of the most iconic stores in the city, located at 767 5th Ave, where you can see the latest Apple innovations and explore its spectacular architectural design.
Stay tuned to our website to discover more recommendations and updated articles about themed stores on Broadway, New York, and much more. The city is full of surprises for all tastes!